2011年3月28日星期一

The "hot" pet consumption

The "hot" pet consumption
Pet consumption originated in Europe and America and other developed countries, in these countries, with a pet family than to have more children's family. And the pet related consumption varied, have pet breeding, pet events, pet staple food (like dog cat food), pet dog biscuits, meat snack (the), pet nutrition health products (dog calcium tablet), pet medical, pet foster, pet clothing, pet cleaning products, pet toys, pet grooming, pet restaurant, pet schools, pet insurance, pet funeral, pet detective, pet consumption type it is multifarious.
France is Europe's worthy of the kingdom of pet. In France, the number of cat about 780 million, about the number of dogs 107 million. In the United States, and the total number of pet is about the population of 1.3 times the total number, americans every year in pet consumption spending on more than 300 billion yuan RMB, the year of the 6% 4% of GDP. Perhaps such a digital make us feel surprised, but this is precisely the powerful current pet proof. Citizens' incomes寵物美容
With the global urbanization pace and the aging of the population faster, particularly hectic lifestyle, and gradually make people formed a relatively independent living conditions, many people start perceive loneliness, empty feeling and cultural environment of complexity. Therefore, more and more people become the pets as their most intimate partner, pet dog and cat quantity especially the fast rise in number of pet consumption market ensures the strong momentum of development.
China pet consumption market situation
Compared with foreign brand giant, domestic pet food enterprise's biggest gap is the brand in pet owners mind has not formed intangible value.
An investigation shows that, over the past decade the number of pets in China increased by 500% of the Beijing municipal public security bureau, according to the statistics, until 2010 August in Beijing, the number of registered a pet dog has more than 92 million, this figure does not include no hukou dog. At present, China is just the number of pet dog has reached 100 million, actually the cat's number also is very large. China's pet consumption market in 2010 forehead is expected to reach 400 million yuan RMB. Even so, China's pet quantity far from saturated. The United States has a pet 4 million, its overall retail growth is 3%, and the pet consumption retail market growth rate is as high as 6%. Pet consumption is actually a by many businessmen underestimated and ignore market.

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